Choosing the color of your car can be a very personal decision.  There certainly are those that don’t really car too much about the color of their car and then there are those that want a very specific unique color.  All are legitimate.  However, when it comes to the resale value of your car, color definitely makes a difference.   Clearly, popular or some might say boring colors will by definition be more in demand when selling your car.  Conversely, the unique color that is very specific to your tastes might not go over too well with the general population when selling your car.  So be aware when choosing the bright purple or burnt orange car.  You might love it, but the next potential owner might not.

 

So here is some data, directly from Kelly Blue Book, on the more popular colors categories by vehicle type.

 

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Top Three Overall Colors
Looking at the top overall popular colors in the U.S., for all vehicle categories, silver leads the way with white in close second, followed by black.

 

  1. Silver – 23%
  2. White – 15%
  3. Black – 12%

 

Popular Colors for SUV/Minivans/Light Trucks
SUVs, Minivans and Light Trucks, which make up 50.9% of the new vehicle market, are unique from all other categories in that white is the preferred color for these vehicles. This has been the case for more than 10 years. Silver and black round out the top three color choices and medium/dark gray advanced 5% last year to take fifth place.

 

  1. White – 19.3%
  2. Silver – 18%
  3. Black – 12.4%
  4. Med. Dark Blue – 11.4%
  5. Med. Dark Gray – 7.5%
  6. Med. Red – 7.1%
  7. Med. Dark Green – 6.7%
  8. Light Brown – 5.1%
  9. Bright Red – 4.5%
  10. Gold – 1.8%

 

Popular Colors for Luxury
Silver is the main color of choice for Luxury vehicles, which make up 8.6% of the car market. Silver rose nearly 14% in one year’s time in this category resulting in a whopping one-third of all Luxury vehicles sporting silver tones. Two variations of white made up another 30% of this category, leaving the remaining colors to round out the mix. An interesting observation is that black, which was once the premier color for luxury vehicles, has hit its lowest mark in years at 8.5%.

 

  1. Silver – 32.1%
  2. White Metallic – 17.7%
  3. White – 11.8%
  4. Med/Dk. Blue 8.6%
  5. Black – 8.5%
  6. Med./Dk. Gray 7.2%
  7. Med. Red – 6%
  8. Gold – 3%
  9. Med/Dk Green – 1.8%
  10. Light Brown – 1.7%

 

Popular Colors for Sedans, Wagons and Hatchbacks
Passenger vehicles, which include sedans, wagons and hatchbacks, make up 26.4% of the current new car market. In this category, silver accounted for about 28% increasing 3% in one year. Light brown, the sixth most popular color in 2001, jumped to third place at 11.6% in this category, just behind second place white. Med/dark gray joined the top ten colors at seventh place with 6.2% of the color choices.

 

  1. Silver – 28.1%
  2. White – 11.8%
  3. Light Brown – 11.6%
  4. Black – 11.2%
  5. Med Dk Blue – 9.5%
  6. Med Red – 7.6%
  7. Med. Dark Gray – 6.2%
  8. Med Dark Green – 5.3%
  9. Gold – 3.4%
  10. Dark Red – 2.6%

 

Popular Colors for Convertibles and Coupes
This category makes up 14.1% of the current new vehicle market. Silver, black and medium/dark blue respectively held on to the top three spots for favorite color. Medium dark gray made significant gains, jumping to sixth place with 6.7% up from tenth place.

 

  1. Silver – 24.6%
  2. Black – 14.3%
  3. Med Dark Blue – 12.9%
  4. White – 8.8%
  5. Bright Red – 6.9%
  6. Med. Dark Gray – 6.7%
  7. Med. Red – 5.5%
  8. Light Brown – 4.3%
  9. Gold – 4.1%
  10. Dark Red – 2.6%

 

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